A factual statement is last year people spent an average...Read More
How responsive web design benefits SEO
You have probably realized that many people use their smartphones in accessing websites nowadays as compared to back then where laptops and desktop were a norm. just go to a matatu today while going home or even a trip, you will realize that the amount of time people spend on their smartphones is a little bit much.
A factual statement is last year people spent an average of 3 hours and 15 minutes a day on mobile devices. There’s no reason to think this trend will drop off.
What does this mean for business owners who rely on their website to bring in new clients? It means a responsive site is an absolute must.
Aside from providing mobile users with a seamless experience, responsive web design benefits your SEO strategy.
To give you a better understanding, let’s break down why a responsive site is crucial to the well-being of your business’s web presence.
Faster Load Times
Good load times don’t just contribute to a better experience for the visitor. They’re now an established factor in search engine rankings.
In recent years, Google has shown that it favors sites with fast load times. In 2018, the search engine giant plans to move to mobile-first indexing. This means your site needs to perform as well on mobile devices than it does on desktops.
Site speed is more important than ever. In fact, a site needs to load in no more than two seconds. Anything longer could result in poor rankings and higher bounce rates due to visitor impatience.
One of the responsive web design benefits is consistently speedy load times, even on mobile devices. Take a look at your current site. If you find yourself waiting for pages to load, it’s time to make some changes.
Cut Down on Duplicate Content
Unique and relevant content is very important in getting the rankings you’re going after. If you have a separate mobile site, you run the risk of hurting your rankings as a result of duplicate content.
Because a mobile site requires a different URL, Google will index both of your sites separately and pick up two sets of the same content. While this won’t result in a penalty, it hurts your potential for higher rankings.
This problem goes away with a responsive design. Instead of continuing with an entirely different mobile site, simply employ responsive design and keep all your eggs in one basket.
This means you’ll have a single website that covers all your bases. No more duplicate content out there to bring down your rankings.
Maximize the Power of Social Media
Guess how most people access their social media accounts. That’s right – smartphones.
As a business, you probably understand the power social media has in exposing your brand to more people. With individuals sharing and interacting on sites like Facebook and Twitter more than ever before, it’s essential that you’re taking advantage of these channels.
Responsive web design benefits your ability to fully leverage your site on social media. By making social sharing extremely easy for the user, your site will reach a wider audience.
When your site is responsive, your social profile buttons make sharing content quick and easy. This means the potential for more traffic to your site and better audience engagement.
In order to harness the power of social media, your site must be able to function seamlessly on mobile devices. If it doesn’t, you’re eliminating its sharing potential.